
So the 2010 Fifa World Cup is the one guaranteed topic to come up in most conversations these days... Are rappers going to capitalise on this massive ground-breaking event? Here's what JR had to say:
"Not really. Just wait until it starts… Everybody is gonna try and do their thing with ‘official’ after-parties and 2010 mixtapes with vuvuzelas."
"I’m just not hyped up about it. I mean I’m happy it’s taking place here though –but is it gonna be good for my business? I don’t really know that. I’ll try and make the most of it but I won’t be an opportunist about it."